A Quick Note

Today I was sitting in the Eloquence headquarter, sipping coffee and waiting for the editor in chief to arrive. The eighth floor of a tall office building near Yeongdeungpo. The sun was shining through the shaded windows while everyone was busy preparing the meeting that I was there to attend. A friend of mine reached in her bag and handed me a large-sized magazine she had bought in Hong Kong. 

I leafed through the pages and found amazing photography on beautiful matte paper. I went on and read a Mayer Hawthorne interview. I remember watching something about him on my computer screen. It was a boring report. This interview was different, though. What made the difference was the questions that were asked. They were clever. Interesting enough for me to pay attention and keep reading.

Research is key, and I made that a mental note in red ink. It's easy to come up with okay questions, anybody can do that, but the quality of the questions determines the quality of the answers, i.e. the quality of the whole piece. The questions asked convey a voice, the voice of the magazine, and that voice should be as sophisticated as possible. At least smart enough to make the reader do what he does best.